中国邮轮旅游网络关注度的时空格局及影响因素研究

Analysis on Temporal and Spatial Characteristic of Network Attention on Cruise Tourism in China and Its Influencing Factors

邮轮旅游作为我国新兴的专项旅游活动,市场需求旺盛.越来越多的旅游者通过网络获取邮轮旅游的相关信息,并在检索过程中形成了对邮轮旅游的网络关注度.可以说,邮轮旅游网络关注度是旅游者的需求状况在网络上的直观表现.本文基于百度指数,综合运用变异系数、地理加权回归等数理及空间分析方法,研究2011-2016年我国邮轮旅游网络关注度的时空特征及影响因素.结果表明:(1)邮轮旅游网络关注度总体上呈逐年递增的趋势,年际差异较大,呈现明显的季节性特征,旺季高、淡季低,全年出现7月和3月两个主次波峰."春节"期间的网络关注度基本在节日前两天达到高峰,"十一"的关注度的高峰比"春节"提前1天,"十一"及"春节"期间的网络关注度整体呈现"V"字型,节前、节后的网络关注度均高于节日内.(2)邮轮旅游网络关注度的省际差异较大,关注度的高值区主要位于东部沿海地区,其范围呈现由沿海到内陆、从南方向北方并不断向中部地区拓展的变化趋势,省际差异逐渐缩小.(3)气候条件及闲暇时间是影响关注度时间分布的重要因素,各省之间经济、旅游、教育等发展水平不同是导致其空间分布差异的重要因素.

Cruise tourism is a new special tourism activity in China,the market demand is strong.More and more tourists get information about cruise tourism through the Internet,and a network attention to cruise tourism is formed during the search process.It can be said that the network attention of cruise tourism is an intuitive performance of tourists′demand.Based on Baidu index,this paper analyzes the temporal and spatial characteristic of network attention on cruise tourism in China from 2011 to 2016 and its influencing factors by using variation coefficient and Geographically Weighted Regression and the spatial analysis.The results show:(1)the network attention of cruise tourism is increasing year by year,with large inter-annual differences and obvious seasonal features,the peak season is high and slack season is low.There are primary and secondary peaks in July and March throughout the year.The peak network attention is in two days before the Spring Festival Holiday.The peak network attention of"National Day Holiday"is one day ahead of the"Spring Festival".The network attention during"National Day holiday"and"Spring Festival"shows V-shaped curve.The network attentions of pre-holiday and post-holiday are higher than during the holiday.(2)The inter-provincial differences of network attention are obvious.High value areas are mainly located in the eastern coastal areas,and its range shows a trend from the coast to the inland,from the south to the north,and then to the central,and the inter-provincial differences is gradually reduced.(3)Climate conditions and leisure time are important factors affecting the temporal distribution of attention.The different levels of economy,tourism,education among different provinces are important factors that lead to the differences in the spatial distribution.