陇南市小微企业电子商务的现状与对策研究

Study on Current Situation and Countermeasures of the E-commerce for Small and Micro Businesses in Longnan City

以国家连片贫困区陇南市为研究对象,经过对陇南市小微企业电子商务发展现状和存在问题的分析,提出从加大政策支持力度、加强人才培养、创新商业模式、提升县域电商服务能力等方面发展,提高小微企业综合竞争力,有效促进县域电商和农村经济转型发展.

Taking Longnan city which is the continuous poverty region as the research object, this article analyzes the small micro enterprises’ present situation and the existing problems of the development of the e-commerce , in order to improve the comprehensive competitiveness of small and micro enterprises and effectively promote the transformation and development of county e-commerce and rural economy, it is proposed to strengthen policy support and personnel training, innovate business models and enhance County e-commerce service capabilities.