闭环供应链定价决策机制研究——基于双重竞争视角

Research on Pricing-Decision Mechanism of Closed-loop Supply Chain——Based on Double Competition

文章基于双重竞争视角,以双渠道回收闭环供应链为对象,将政府财政干预内生化,研究闭环供应链定价决策机制。辨析新产品和再制造产品销售竞争及双渠道回收竞争对闭环供应链主体决策的作用机理,建立双重竞争条件下闭环供应链定价决策的概念模型和基准模型;运用数值分析方法从4个维度研究双重竞争对闭环供应链定价决策、供应链成员利润及社会福利、回收率、财政补贴的影响,得出闭环供应链政府干预策略选择和定价决策机制。

Based on the perspective of double competition, the pricing decision mechanism of closed-loop supply chain is studied in the paper, taken the closed-loop supply chain with double-channel recovery as the object with endogenous government financial intervention. The action mechanism of sales competition of new products and remanufactured products is discriminated, with two-channel recycling competition on the main body decision-making of closed-loop supply chain. The conceptual model and benchmark model of closed-loop supply chain pricing decision-making is established under the condition of double competition, and the pricing decision of closed-loop supply chain, the profit of supply chain members and social welfare, recovery rate and finance is studied with using numerical analysis method from four dimensions. The influential rule of subsidy gives the choice of government intervention strategy and pricing decision mechanism in closed-loop supply chain.