温州居民慈善行为影响因素的实证研究

Empirical Research on the Influence Factors of Philanthropy by Wenzhou Residents

城市居民的慈善行为直接影响慈善事业的发展。采用配额非随机抽样方法对温州居民慈善行为影响因素进行调查,并对其进行多元线性回归分析,结果表明,影响温州居民慈善行为影响因素主要有文化、制度、经济和信任。为进一步激发温州居民参与慈善的热情,应加强慈善组织公信力建设,加大慈善宣传力度,完善慈善事业法律制度。

Philanthropy by residents has a direct impact on charity of a city. The study on Wenzhou residents through non-stochastic quota sampling and multiple linear regression analysis shows major influence factors on philanthropy of residents as customs, regulations, economic status and credibility. To encourage philanthropy of Wenzhou residents, efforts should be made to improve credibility of charity organizations, enhance publicity of philanthropy and strengthen legal regulations.