绿色发展理念视域下旅游业与居民消费水平耦合协调关系研究

A Study of Harmonious Relationship between Tourism Based on Green Development Ideal and Increase of People's Consumption

选取旅游业硬件设施、旅游业魅力指数、旅游业经济效应三个一级指标对中国旅游业发展现状进行实证研究,并将旅游业与居民消费水平的耦合协调状态作为研究对象,对二者进行单位根检验、协整检验和格兰杰因果检验,发现旅游业是影响居民消费水平的原因。文章对旅游业与居民消费水平的回归结果显示,旅游业发展水平每提升1个点,就会使居民消费水平增加4696. 83元。最后,文章从加强基础设施建设、注重旅游形象的品牌宣传等方面提出促进旅游业充分发展的建议。

This paper chooses three first-level indicators,namely,tourism hardware facilities,tourism charm index and tourism economic effect,to make an empirical study on the development status of China's tourism industry,and takes the coupling and coordination status of tourism and residents'consumption level as the research object,and carries out unit root test,cointegration test and Granger causality test on them.The tourism industry is the reason that affects the consumption level of residents.The regression results of tourism industry and residents'consumption level show that every point of tourism development will increase residents' consumption level by 4696.83 yuan.Finally,the article puts forward some suggestions to promote the full development of tourism industry from the aspects of strengthening infrastructure construction and focusing on brand publicity of tourism image.