摘要
以郑州市3所高校的女大学生为研究对象,采用网上问卷调查的方法,对女大学生购买文胸的购买力与购买喜好等因素进行分析,总结出女大学生文胸消费行为的特点,为内衣企业的营销提出有针对性的建议。
Female college students from three universities in Zhengzhou were taken as the research object. The purchasing power and purchasing preferences of female college students in bra purchase were analyzed by online questionnaire survey, and the characteristics of female college students bra consumption behavior were summarized. Some targeted suggestions for underwear enterprises were put forward.
作者
周曼荻
黄晓杰
Zhou Mandi;Huang Xiaojie(School ofInformation and Business,Zhongyuan University of Technology,Zhengzhou/China)
出处
《国际纺织导报》
2019年第1期53-56,共4页
Melliand China
基金
河南省社科联
河南省经团联调研课题
中原工学院信息商务学院重点课程建设项目
关键词
女大学生
文胸
消费行为分析
female college student
bra
consumption behavior analysis
