移动终端消息推送过程用户信息行为意向预测

Prediction of User Information Behavior Intention in Mobile Terminal Message Push Process

对移动终端消息推送过程中用户信息的行为意向进行预测,能够提高移动终端消息推送的安全性。对用户信息的行为意向进行预测,需要得到用户信息行为意向可信度分配函数,合成用户信息行为安全权重,完成用户信息行为意向的预测。传统方法先构建行为意向动态预测模型,控制用户信息与推送消息间的冲突因素,但忽略了对用户信息安全权重的合成,导致预测精度低。提出移动终端消息推送过程用户信息行为意向预测方法,构建关联关系矩阵,通过矩阵得到用户信息的行为意向与推送消息间的关联关系。根据关联关系构建用户信息行为意向可信度评价函数,结合行为意向可信度评价函数计算用户信息行为安全的权重,对信息行为安全权重进行合成运算,完成移动终端消息推送过程用户信息行为意向的预测。仿真结果表明,所提方法预测准确性较高,能够有效降低用户信息与推送消息之间的冲突程度。

To predict the behavior intention of user information needs to obtain the reliability distribution function of user information behavior intention.The traditional method neglects the synthesis of user information security weights,leading to the low prediction accuracy.This article proposes a method to predict user information behavior intention during the message push of mobile terminal.At first,the incidence matrix was constructed,and then the incidence relation between the behavior intention of user information and the push message was obtained through this matrix.Based on the incidence relationship,the reliability evaluation function of user information behavior intention was constructed.Moreover,the weight of user information behavior security was calculated based on the reliability evaluation function of behavior intention.Finally,the compositional operation was conducted on the information behavior security weight.Thus,the prediction for the user information behavior intention during the message push of mobile terminal was completed.Simulation results show that the proposed method has high prediction accuracy,which can effectively reduce the degree of conflict between user information and push message.