大数据时代贵州省高校学生网络借贷现状实证调查研究

An Empirical Study on Current Situation of College Students' Online Loan in Guizhou Province in Age of Big Data

大数据时代正在改变传统的购物模式,通过对贵州省部分高校学生进行网络借贷相关问题的调查,结果显示:36.26%的学生会网贷,90%的大学生喜欢网购。网络借贷在迎合学生需求的同时,促使学生盲目消费、攀比消费、超前消费,对学生正确价值观的形成产生了一定的影响。

In the era of big data, the traditional shopping mode is changing. By investigating some college students in Guizhou Province about online lending, the results show that 36.26% of students will borrow online, and 90% of college students like online shopping. While catering to students’ needs, network lending promotes students’ blind consumption, comparative consumption and advanced consumption, which has a certain impact on the formation of students’ correct values.