印刷媒介视域下的现代通俗文学杂志——以《紫罗兰》的出版艺术为例

Modern Popular Literature Magazines from the Perspective of Printing Media——Take the Publishing Art of Violet as an Example

印刷媒介的现代性变革,使得以纸张为载体的报刊文学在被快速复制、被批量生产后得到广泛的传播和普及,为现代通俗文学杂志的发展构建了独有的媒介语境。作为大众日常生活的良友,《紫罗兰》杂志的出版充分利用媒介主体、媒介受众、媒介内容、媒介效果、媒介特色五个媒介的基本要素,在积极参与上海世俗文化的建设时,对满足市民阶层通俗文化欲求的通俗文学创作进行积极的编创和传播,以其唯美诗化的设计和独特的艺术魅力,抓住读者的审美趣味和文化品位,满足广大市民对娱乐消遣的通俗报刊的需求。

The modernity change of printing media has made newspaper and periodical literature, which is based on paper, widely spread and popularized after being rapidly copied and mass produced, thus creating a unique media context for the development of modern popular literature magazines. As a good friend in the daily life of the public, the publication of Violet magazine makes full use of the five basic elements of media: media subject, media audience, media content, media effect and media characteristics. While actively participating in the construction of Shanghai's secular culture, it actively compile and disseminate popular literature to meet the needs of the popular culture of the citizens. With its poetic design and unique artistic charm, seizing the readers' aesthetic taste and cultural taste to meet the needs of the general public for entertainment and recreation of popular newspapers and periodicals.