基于情景故事法的陶瓷版画意象设计

Image Design of Ceramic Engraving Based on Scene Story Method

目的基于情境故事法,在"人、物、境、活动"的认知体系下,挖掘产品设计要素与意象需求,展开产品意象设计。方法将角色、产品和环境置于故事之中,以观察的手法去推导角色的活动、需求和条件,唤起文化回忆,挖掘设计要素与意象需求,实现要素与意象到设计方案的转化。以陶瓷版画意象设计为例,通过设计实践对此方法进行验证。结论模拟产品的使用情境,以分镜头的形式分析"人、物、境、活动"之间的互动性,有效地引导设计师发现、整合设计要素与意象需求,提高创意设计的效率。

Based on scenario approach, the work aims to propose a product image design method through exploring elements and image needs of product design under the cognitive system of people, things, environment and activities. Characters, products and environment were put in a story. Activities, needs and conditions of the characters were derived by observation to evoke cultural memories, mine design elements and image needs to translate elements and images to a design program. With the image design of ceramic engraving as an example, the method was verified through design practice. The analysis of interaction among people, objects, environment and activities in the form of sub-lens can simu- late the use situation of the products, guide designers to discover and integrate the design elements and image needs, and improve the efficiency of creative design.