基于产品服务系统的博物馆文创可持续性研究

Sustainability of Museum Culture and Innovation Based on Product Service System

目的在环境资源状况日益严峻的背景下,社会各界大力倡导可持续发展,发挥可持续的力量为人类和自然的和谐相处提供新思路。博物馆文创产品虽然包含着文化的内涵,但是常常被人忽略,因此市场占有率和销售额较低。通过对其进行产品服务系统可持续性的研究,总结出可持续性设计的思路和方法。方法以文献分析和案例总结的方法,了解产品服务设计、可持续性以及文创产品的概念和要素,分析博物馆文创产品市场存在的问题,然后根据服务系统的要素,结合可持续的特点,提出博物馆文创产品的设计思路。结论通过梳理发现,博物馆文创市场存在关注度不高、产品类型单一、缺乏创新和产品服务系统设计思维等问题,继而从4个层面逐步提出设计策略,即完善产品设计、优化服务、建立闭环式产品服务系统和平衡产品与人、社会和环境之间的关系等办法,旨在为博物馆文创产品设计总结一些可持续性的设计原则,同时传播文化。

Under the background of increasingly severe environmental and resource conditions, all sectors of the so- ciety vigorously advocate sustainable development and carry forward the sustainable power to provide new ideas for the harmonious coexistence of mankind and nature. Museum creative products are often neglected, although containing the cultural connotation, so the market occupation and sales are lower. The work aims to study the sustainability of product service system to summarize the sustainable design ideas and methods. With the method of literature analysis and case summary, the concepts and elements of product service design, sustainability and creative products were understood, and the problems existing in the market of museum creative products were clarified. Then, according to the elements of ser- vice system and sustainable features, the museum creative products were proposed. Through sorting out, it is found that there are some problems in the museum's cultural and creative market, such as low attention, single product type and lack of innovation and design thinking of product service system. Then, the design strategies are put forward from four aspects, namely, improving product design, optimizing service, establishing closed-loop product service system and balancing the relationship between product and human and society and environment. The purpose is to summarize some principles of sustainable design for the design of Museum products and to spread culture.