“互联网+”与体育健身

Internet Plus and Physical Fitness

在信息时代背景下,互联网融入社会居民日常生活并浸润于社会发展的各个环节。互联网给予社会居民关注其身体锻炼及健康自由获取愈发重要。互联网技术渗透到体育健身行业,催生了"互联网+"体育健身运动及其产业。以回顾"互联网+"基本内涵为基础,给出了国内居民体育健身发展亟待"互联网+"模式的支撑的主要原因,明确"互联网+"体育健身的本质要素,在于跨界融合、创新融合、人本融合、结构重塑、物联网等5个关键要素特征,而"互联网+"体育健身具有的后发动力在于其占有体育健身的发展优势及其能够快速深刻变革传统体育健身模式两类主因。

In the context of the information age, the Internet is integrated into the daily life of social residents and permeates every link of social development. The Internet has given society residents more and more attention to their physical exercise and healthy free access. Internet technology penetrates into the sports and fitness industry, giving birth to the “Internet +” sports and fitness movement and its industry. Based on the review of the basic “Internet +” connotation, the article analyzes the reasons why domestic residents need the “Internet +” model support for fitness, and points out the essence of “Internet +” sports fitness elements which are cross-border fusion, innovation, humanism, structural remodeling, and the Internet of things. The “Internet +” physical fitness has the driving force behind its developmental advantages in sports fitness and its ability to rapidly and profoundly change the traditional sports fitness model.