“丝绸之路”上丝绸时尚文化与中国形象的构建

The Construction of Chinese image of silk fashion culture on the “Silk Road”

在一定认知和情感框架之下的国家形象能够产生积极正面的效应,它是国家软实力的体现之一。国家形象需要具体的"事"与"物"来传播,选择合适的媒介来传递一个真实良好的中国形象是值得探讨的。中国丝绸悠久的文化、卓越的品质,构成了丝绸时尚文化的基因,体现了国家软实力。"丝绸之路"丝绸贸易见证了中外经济与文化交流的繁荣,锦绣华丽的丝绸、心灵手巧的蚕丝织造技艺以及博大精深的丝绸文化,对中国国家形象建构的作用是无容置疑的。

Under a certain cognitive and emotional framework,national image can produce positive effects,which is one of the manifestations of national soft power.National image needs to be boosted by concrete ‘things’ and ‘objects’,and it is worth exploring to choose the appropriate media to transmit a true and good image of China.The long culture and outstanding quality of Chinese silk constitute the gene of the silk fashion culture and embody the soft power of China.Silk trade along the “Silk Road” has witnessed the prosperity of economic and cultural exchanges between China and foreign countries.The magnificent silk,ingenious silk weaving skills and great silk culture have undoubtedly played an important role in the construction of Chinese national image.