高职院校品牌建设对策研究

Countermeasures for Brand Building in Higher Vocational Colleges

文章主要以高职院校为研究对象,结合国内外高校品牌建设的经验,通过加强高校自身内涵建设,更新品牌服务理念,提高服务标准,明确品牌定位、导入UIS对高职院校品牌进行策划与设计,全面开展品牌宣传与推广等手段,提高高职院校的品牌竞争力,通过有效的高职院校的品牌建设促进高职院校品牌的可持续发展。

This paper,taking higher vocational colleges as the research objects,mainly focuses on the effective brand constructions of higher vocational colleges,such as combining the experiences of domestic and foreign colleges and universities in brand building,strengthening the connotation construction of colleges and universities,updating brand service concepts,improving service standards,clarifying brand positioning and introducing UIS to plan higher vocational college brands,and carrying out brand publicity and promotion in an all-round way,etc.,to improve the brand competitiveness of higher vocational colleges and promote the sustainable development of higher vocational colleges’brand building.