基于VI视觉识别系统应用的农业机械品牌策略分析

Analysis of Agricultural Machinery Brand Strategy Based on VI-Visual Recognition System Application

针对国家品牌强农,推进农业供给侧结构性改革的需要,提出建设农机品牌的应对策略。VI系统应用是多种学科融合交汇的载体,合理利用品牌优化管理、完善整体售后服务体系、差异化传播等有效手段,从而提高品牌吸引力,产生长久的经济效益,从而增强农机产品竞争力。

Visual Identity(VI)is a carrier of the integration of various disciplines and a fundamental work of enterprises to establish their brands.Aiming at the needs to strengthen position of agriculture through national brands and to boost agricultural supply side via structural reforms,this paper puts forward the strategies for the construction of agricultural machinery brands based on VI application,and effective means including reasonable use of brand management,perfect after-sales service system as a whole and differential communication,which are able to improve the brand appeal and generate long-term economic benefits,and consequently strengthen the competitiveness of the agricultural machinery products.