我国体育旅游精品赛事发展路径研究

Research on the Development Paths of Sports Tourism Boutique Events in China

采用专家访谈法、逻辑分析法等,对我国体育旅游精品赛事的特性、现状及发展路径进行研究。主要结论:体育旅游精品赛事作为体育产业的新型业态,存在着产品体系不健全、产业融合不凸出、供求关系不均衡等诸多问题。建议:体育旅游精品赛事的发展亟需朔本清源,构建全民健身的赛事旅游平台;拓宽市场,打造多样化的旅游精品赛事;因地制宜,充分挖掘民族性及地域性特色;战略发展,契合政策方针的导向。

Using expert interviews and logic analysis, this paper mainly studies on the characteristics, current situation and development path of China's sports tourism boutique events. Main conclusions are as follows: As a new type of sports industry, sports tourism boutique events have many problems such as imperfect product system, noncompetitive industrial convergence, and the imbalance between supply and demand. Suggestion: the development of sports tourism boutique events urgently needs to trace the source for thorough going reform and building a tourism platform for nationwide fitness;expanding the market and creating diversified tourism boutique events;exploiting the national and regional characteristics according to their local conditions;following a path of strategic development and bringing it in line with policies.