2018年中国电视纪录片热点现象述评

Review on the Hot Spots of Chinese TV Documentary in 2018

2018年电视纪录片继续蓬勃发展,数量上增长明显,类型也更加多元。其抓住时代热点、创新讲述方式,同时融合新媒体传播营销渠道,打造了多档爆款纪录片栏目。其题材以美食、历史人文、人物为主打类型,力图更加贴合人们当下的生活需求,同时引导观众关注国家时政。其内容呈现出选题角度平民化、叙事方式趣味化以及制作方式混搭化的特点。其传播则体现出多平台联合、碎片化以及整合营销传播等特色。在网民日益增多、受众多元化的背景下,电视纪录片的发展也会在年轻化、多元化和品牌化的道路上继续前进。电视纪录片在借助网络强大传播力度的同时,也要注意保持其本身具有的品质。避免在网络狂欢中迷失自我而成为娱乐的工具是未来电视纪录片发展所要警惕的关键;与此同时,也要思考如何拓展电视纪录片的国际视野,使得国家文化得以向世界传播,将文化感染力延伸至国际,以发挥电视纪录片的最大作用。

TV documentaries developed prosperously in 2018 with large production and diverse genres. They can catch the hot spots, use innovative narrative, and combine the new media communication marketing channel so that several popular documentaries were staged in 2018. They are themed on cuisine, history and humanities, and figures, trying to meet people s everyday needs and direct audience s attention to national policies. The content is characterized by popularized themes, interesting narrative and mix-and-match production techniques. The dissemination is characterized by multi-platform unification, fragmentation, and integrated marketing communication, etc. When the number of netizens is increasing and the audience is diversified, TV documentary should make itself young, diversified and branded. TV documentary should keep the unique quality as a TV documentary while making use of the powerful communication of the internet. It is a key for the future TV document not to lose itself in the internet hilarity and become an entertainment tool. At the same time, TV documentary should expand its international horizon so as to disseminate the national culture, as well as to deliver the cultural influence, to the world, with the result that the utility of TV documentary can be best explored.