摘要
顾客价值是市场营销学的热点之一。学者对顾客价值的定义,顾客价值的分类,以及顾客价值与消费者行为的关系等进行了诸多研究。
Customer value is one of the hot topics in marketing. And a great number of studies have been done on its definition, classification, and the relationship between customer value and customer behavior by many scholars.
作者
朱婷婷
ZHU Ting-ting(School of Business, Anhui University of Technology, Ma’anshan 243002, Anhui, China;Anhui Innovation-Driven Development Research Institute, Anhui University of Technology, Ma’anshan 243002, Anhui, China)
出处
《安徽工业大学学报（社会科学版）》
2018年第4期44-45,共2页
Journal of Anhui University of Technology：Social Sciences
基金
安徽省高校人文社科基地重点研究项目(SK2017A0073)
安徽工业大学青年基金
安徽工业大学教学改革研究项目(2017jy039
2016jy44)
关键词
顾客价值
定义
分类
消费者行为
customer value
definition
classification
customer behavior
