垂直社区移动阅读APP运营策略

The Operation Strategy of Mobile Reading APP in Vertical Community

当下,移动阅读生态已发生变化,内容为王不再是阅读APP运营的唯一重心,技术持续重构人与知识的关系,智能硬件和移动互联网为人们打造出新的阅读场景,移动阅读成为一种趋势。在未来的移动阅读市场中,内容专业性强、较有深度的垂直社区将会大行其道,社区化+垂直化将会成为移动阅读APP经营的重要方向。移动阅读APP经营者应着力打造移动垂直阅读社群,建立线上阅读及线下出版相结合、面向广大读者的阅读产业链,打造有效的移动化阅读平台。

Nowadays, mobile reading ecosystem has been experiencing major changes. Content is no longer the king, or the only focus of the operations of reading APP when technology reconstructs the relationship between people and knowledge. When smart hardware and mobile Internet can create new reading scenes for people, mobile reading has become a new trend. In the future mobile reading market, vertical communities with strong professional content and depth will be popular. Community based plus vertical integration will become an important direction for the management mobile reading APP. Mobile reading APP operators should create an effective mobile reading platfbmi by adopting the following strategies: a mechanism of establishing readership to create a mobile vertical reading community, combining the online reading and offline publishing, an industry chain meeting the needs of common readers, and establishing an eflective reading platform.