重构“互联网+阅读”:移动阅读应用产品历史脉络

The Reconstruction of "Internet+Reading": A Historical Survey of Mobile Reading Application Products

移动阅读是未来阅读的一种不可逆转的发展趋势,是资本、泛娱乐产业、技术创新等诸多力量共同作用的对象。本研究从历史的纵深处来探寻移动阅读应用的历史、演进与创新。在不同时期,内容产业、信息技术产业等基于不同目的,采取不同的行为成为主导力量,共同推动移动阅读应用从用户体验为核心的同质化竞争,走向互联网产品模式升级的自我价值回归。文章从知识、人以及生态三个视角,思考重新建构"互联网+阅读"的可能。

Mobile reading is an irreversible development trend of future reading. It is the object of joint efforts of capital, pan-entertainment industry and technological innovation. This study explores the history, evolution and innovation of mobile reading application from the depth of history. In different periods, the content industry, infbnnation technology industry and other actors take diflerent actions to become the dominant force to promote the change of mobile reading application from the user-centered homogenized competition to the self-value return of the Internet product upgrading model. This study explores the possibility of re-constructing "Internet+reading" from the three perspectives of knowledge, people and ecology.