建立基于微信公众号开展献血者满意度调查的思考

Recap on blood donor satisfaction survey by the WeChat public account

通过献血者满意度调查,可及时发现和把握献血者的需求,有助于采供血机构改进和提高服务质量,从而提高献血者忠诚度、稳定献血者队伍。借助于血站微信公众号,谋求建立科学、合理、高效的献血者满意度测评方法,为献血者满意度调查提供一种新的途径。

The survey helps to identify the needs of blood donors timely,which is essential for blood collection and supply service improvements. In turn,high quality donation experience strengthens donor loyalty and maintain a stable donor team. The public account offers a scientific,reasonable and efficient donor feed-back approach.