公共艺术视野下以新媒体为媒介的建筑再生——以杭州钱江新城灯光秀为例

The Regeneration of Architecture with New Media as the Medium under the Perspective of Public Art——Taking the Light Show of Qianjiang New City in Hangzhou as an Example

在数字媒体不断发展的现代社会,科技不断挖掘了传统建筑行业转变的可能性。新媒体艺术的兴起给建筑行业带来了新的设计方向和艺术灵感,同时新媒体也赋予建筑和城市信息交流、社会环境塑造和精神文化的功能。文章从公共艺术视野下以新媒体为媒介看待钱江新城灯光秀,并结合现代建筑设计的需求和艺术价值进行深入分析。

With the ever-accelerated development of digital media, science and technology continuously excavates the possibility of transformation of traditional construction industry. The rise of new media art has brought new direction and artistic inspiration of design to the architectural industry. At the same time, new media also endows buildings and cities with functions of information exchange, social environment shaping and spiritual culture. From the perspective of public art, the article views the light show as the medium of new media and analyzing the demand of modern architectural design and the value of art.