对无界众筹模式下小微企业发展的态势研究

Research on the Development of Small And Micro Enterprises under the Unbounded Crowdfunding Mode

随着国家发出"大众创业,万众创新"的号召和互联网时代的发展,小微企业逐渐露出发展苗头,但P2P融资模式和大数据融资模式都存在着一定的局限性,因此门槛低、方便灵活的现代众筹模式开始兴起。现代众筹虽然在一定程度上为小微企业的发展解决了部分资金和部分销路的问题,但我国小微企业却还是难以存活,因为市场环境复杂多变、竞争对手强大、人才缺乏、融资困难等方面的问题依然没有得到解决。因此在现代众筹模式的基础上提出无界众筹模式,通过线上众筹和线下帮扶双管齐下,在小微企业的全生命周期中帮助其发展和成长。因此,本文研究对无界众筹模式进行分析,探究小微企业在无界众筹策略的影响下其未来的发展情况和趋势。

With the call of the “public entrepreneurship, innovation” and the development of the Internet era, small and micro enterprises have gradually emerged, but the P2P financing model and the big data financing model have certain limitations, so the threshold is low. A convenient and flexible modern crowdfunding model has begun to emerge. Although modern crowdfunding solves some of the problems of partial funds and partial sales for the development of small and micro enterprises to a certain extent, China's small and micro enterprises are still difficult to survive because of the complex and volatile market environment, strong competitors, lack of talents, and difficulties in financing. Other issues remain unresolved. Therefore, based on the modern crowdfunding model, the unbounded crowdfunding model is proposed to help the development and growth of small and micro enterprises in the whole life cycle through online crowdfunding and offline help. Therefore, the study analyzes the unbounded crowdfunding model and explores its future developments and trends under the influence of unbounded crowdfunding strategies.