浅析现代包装设计中的原生态情结

An Analysis of the Original Ecology Complex in Modern Packaging Design

原生态包装是一种没有被特殊雕琢,以原始形态存在于民间的、散发着乡土气息的、与环境友好共存的包装形式。它经历了几千年的演变一直流传下来,依然为人们所喜爱和使用,这说明原生态包装具有符合人类的本性和时代发展的特质。不过现代市场形势下对原生态包装的追求并不意味着完全回归过去,盲目地追求会忽略它所存在的缺点和不足。传统的原生态包装由于受条件的制约,其卫生性、防腐性、美观性、适量性都存在不少问题。因此一方面必须适应现代消费市场和消费理念的需要,把传统材料与现代材料相结合,加强包装的防腐功能,达到延长食品保鲜期的目的 ;同时设计师必须走出只注重传统材料的应用和表现,而忽略产品包装其他信息的传达和功能表现的误区,做到结构合理、材料环保,信息准确,形式独特,才能设计出具有市场竞争力的好的包装来。如何找到现代与传统表现的契合点将是一个挑战。

Primitive ecological packaging is a kind of packaging form which is not specially carved and exists in the folk, exudes the local flavor and coexists with the environment friendly in the primitive form. It has gone through thousands of years of evolution and has been handed down, and is still loved and used by people. This shows that the original ecological packaging has the characteristics of conforming to human nature and the development of the times. However, the pursuit of original ecological packaging in the modern market situation does not mean a complete return to the past, blind pursuit will ignore its shortcomings and shortcomings. Due to the restriction of traditional original ecological packaging, there are many problems in its sanitation, anti-corrosion, aesthetics and appropriateness. Therefore, on the one hand, we must adapt to the needs of modern consumer market and consumption concept, combine traditional materials with modern materials, strengthen the anti-corrosion function of packaging, and achieve the purpose of prolonging the shelf life of food;on the other hand, designers must break away from the misunderstanding of paying attention only to the application and performance of traditional materials, while ignoring the transmission of other information and function performance of product packaging, so as to achieve reasonable structure and material ring. Guarantee, accurate information, unique form, in order to design a good packaging with market competitiveness. It will be a challenge to find the fit between modern and traditional performance.