高校新媒体新兴青年群体“微政治”的良性参与研究

Study into the Benign Participation in “Micro-Politics” of New Youth Groups in Colleges and Universities

随着新媒体尤其是社交媒体的快速普及,诞生了一支与传统青年群体、社会层面新媒体新兴青年群体既相区别又紧密联系的新生力量——高校新媒体新兴青年群体。该群体以高校为其现实活动范围,由校园网络红人、校园网络作家、校园网络意见领袖等五类青年组成群体结构,以思想活跃、号召力强、善于运用新媒体进行自我表达、彰显个性及实现自我价值为主要特点,成为"微政治"参与的主力军。面临新形势,当前的统战工作不仅要向新媒体拓展,也要向新的群体、新的领域拓展,将工作重心从社会领域向高校适度前移。了解该群体构成与特征,研究其"微政治"参与的方式与特点,找准切入点、结合点与着力点,探索对该群体"微政治"良性参与引导的有效路径。

With the rapid popularization of new media,especially social media,a new force has emerged that is both distinct from and closely related to traditional youth groups and emerging new media youth groups at the social level.This group takes colleges and universities as its real-life activity range.It consists of five types of youths-campus web celebrities,campus web writers,and campus network-opinion leaders.It is active in thinking,strong in appeal,and good at using new media to express themselves,highlight individuality and achieve self-worth,becoming the main force in “micro-politics”.Facing the new situation,the current united front work must not only expand to new media,but also expand into new groups and new fields,and shift the focus of work from the social field to the university.We should understand the structure and characteristics of this group,study the ways and characteristics of its “micro-politics”,find the point of penetration,the bonding point and the focus,and explore the effective path of the group’s benign participation in “micro-politics”.