曲靖建设国际高原体育城的实践与推进体旅融合的路径研究

Practical Analysis of Qujing's Construction of International Highland Sports City and Research on the Ways to Promote the Integration of Sports and Travel

2016年,曲靖建设"国际高原体育城"的目标提出来后,曲靖市对体育+旅游融合发展,做了很多有益探索。实现了"转型跨越发展"的初心,坚定了建设"国际高原体育城"的信心,彰显了建设"国际高原体育城"的决心、重心与恒心。曲靖深度推进体旅融合发展应该从产品体系、服务体系、基础建设、市场营销四个方面精准发力。

In2016,after the goal of building Qujing into an international plateau sports city was put forward,Qujing has made many useful explorations on the integration of sports and tourism.It realizes the original idea of"transformation and leapfrog development",strengthens the confidence of building"International Highland Sports City",and demonstrates the determination,focus and perseverance of building"International Highland Sports City".Qujing should promote the development of sports and tourism integration from four aspects:product system,service system,infrastructure and marketing.