口号的张力――论五四时期胡适的传播者形象

On the Image of Hu Shi as a Propagator in the Period of the May 4th Movement

尽管胡适曾多次表达了对"浅薄的传播事业"的鄙夷,但作为现代中国公共舆论领域标志性的人物,他无疑也意识到了语言在桥接中西文明、沟通知识精英与市民大众的过程中所具有的巨大能量。"国语的文学,文学的国语""大胆的假设,小心的求证""整理国故,再造文明"等在五四时期产生巨大传播效应的口号,令人惊讶地吻合当代传播修辞学与受众心理学中的一些基本原则。这样的"巧合",无疑与他自觉的"传播者"身份定位、他所信奉的杜威实验主义哲学观、强调渐进改造的思路、包容忍耐的性格等因素息息相关。

Although Hu Shi has repeatedly expressed his disdain for the"shallow communication",as an iconic figure in the field of modern Chinese public opinion,he undoubtedly realized that language is pretty powerful in the process of bridging Chinese and Western civilization,communicating intellectual elites and the public.The slogan of"national language literature,literary national language","daring hypothesis,careful verification","reorganizing the country,recreating civilization"and so on in the May Fourth period,surprisingly coincides with contemporary communication rhetoric and some basic principles in public psychology.Such"coincidence"is undoubtedly related to his conscious"propagator"identity,the Dewey's experimental philosophy he believed in,his emphasis on the gradual transformation and the tolerance of his character and etc.