基于协同发展的市场营销专业校企合作实训模式

A Study on Collaboration-based Institute-enterprise Cooperation Training Mode of Marketing

从协同发展的角度出发,通过学校、政府、企业和协会四个方面,分析目前市场营销专业校企合作存在学校自身条件不成熟、企业和行业协会参与意愿不强烈、政府执行不到位等问题。明确四方主体的职责,建立以政府为主导,其他各主体间相互渗透、相互介入的深入持久的校企合作模式。同时,政府应从宏观层面出发制定校企合作制度,学校、企业、行业协会从微观层面制定并完善执行方案。

From the perspective of coordinated development, this paper analyzes the existing problems of institute-enterprise cooperation in marketing from four aspects: school, government, enterprise and association, such as the immature conditions of the institute itself, the weak willingness of enterprises and industry associations to participate, and the insufficient implementation by the government. Clarify the responsibilities of the four parties and establish a deep and lasting institute-enterprise cooperation mode dominated by the government and infiltrated and intervened by other parties. At the same time, the government should formulate the institute-enterprise cooperation system from the macro level, and institutes, enterprises and industry associations should formulate and improve the implementation plan from the micro level.