基于SWOT分析的川西平原茶文化旅游资源开发策略研究

The Tourism Resource Development of Tea Culture of Western Sichuan Plain Based on SWOT Analysis

茶文化旅游因其独特的体验属性和深厚的文化内涵,近年来备受旅游者的青睐。发展茶文化旅游,既能满足游客的个性化需求,又能带来业态创新、客户创新和市场创新,还能促进茶文化的推广,弘扬传统文化。川西平原的茶文化资源具有较高的旅游价值和社会价值,在"十三五"规划及"全域旅游"战略背景下,应结合优势与机遇,克服各种障碍因素,全面构建茶旅一体化发展格局,打造宜业、宜居、宜游的美丽川西,促进生态、经济与社会效益最大化。

Tea culture tourism has been favored by tourists in recent years due to its unique experience attribute and profound cultural connotation.The development of tea culture tourism can not only meet the personalized needs of tourists, but also bring business innovation, customer innovation and market innovation, as well as promote the promotion of tea culture and carry forward traditional culture.The tea culture resources in western Sichuan plain have high tourism value and social value. Under the background of the "Thirteenth Five-Year Plan" and "All-for-one Tourism" strategic, it should combine the advantages with opportunities,overcome all obstacles, build the integrated development pattern of tea tourism, to create a beautiful western Sichuan that is suitable for investing, living and traveling, and maximize the ecological, economic and social benefits.