唯品会和拼多多带来的电商发展模式分析

Vipshop and Pinduoduo E-commerce Pattern Analysis

近年来,随着计算机网络的普及和互联网经济的发展,电子商务这种新的商业运营模式随之形成,并迅速发展。因此,在我国出现了各具特色的电子商务平台,以获得电子商务所带来的巨大经济效益。比如以全球二三线奢侈品特卖为发展重点的"唯品会"和以拼团价更优为砝码的"拼多多",两者风格迥异,同时也给中国电商界带来不同的冲击和创新。"唯品会"成立于2008年,而在2015年才出现的"拼多多"却在2016年腾讯应用宝发布的APP榜5月综合榜中,顶登榜单,与"唯品会"共同成为5月榜单中两大电商类APP。这使得并无交集的两大电商平台一度成为众人议论的话题。本文主要是针对"唯品会"和"拼多多"两大电商平台不同运营模式进行分析和比较,从而对中国电商未来的发展进行探索。

In recent years, with the popularity of computer network and the development of the Internet economy, electronic commerce form in this new business model, and rapid development. In our country, therefore, the different characteristics of ecommerce platform present in order to acquire the great benefits.For example, to focus on the development of the second-and third-tier luxury sale for around the world "Vip-shop" and better to spell group price for Jordan farmar "spelling of".They have very different styles and both of them bring new impacts and innovations for the China’s electricity field. Vipshop was established in two thousand zero eight. Spell was established in two thousand and fifteen. In 2016, tencent application treasure released app list in the comprehensive list of may,Spell arrange the first and together with "Vip-shop" as may list two big electric business class of the app. This makes no intersection of the two big electric business platform once be the topic of discussion.The article is mianly for "Vipshop" and "spelling of" two big electric business platform for different operation mode in order that we can explore the development of China’s electricity in the future.