摘要
商业地产的新时代正在到来。但2018年,新零售成为传统商业地产转型升级的重要抓手。由AT(阿里巴巴、腾讯)代表的互联网势力深刻地介入到以新零售为代表的新商业变革潮流之中,数据驱动、全渠道、平台化、沉浸式等特征迅速成为新商业生态中的关键词。AT们的影响力,冲刷着原属于传统商业地产行业的疆场。
Zunyi,a prefecture-level city leading the economic growth in China for a decade since 2008,is undergoing a change that is destined to have a far-reaching impact.On March 31,2018,Zhejiang group investment co.,LTD cooperated with Tmall new retail platform division and started a new retail"long marchM discovery trip in Zunyi:the cooperated MHouse pro life heart choice store"opened in the biggest city complex"only international"inZunyi.This is a key new retail store in Tmall new retail platform division"retail+"systematic cooperation cases.It represents the new retail potential and opportunity of 3 or 4 tier cities and a benchmarking model sample for Tmallnew retail.
出处
《浙商》
2019年第7期62-67,M0004,共7页
Zheshang Magazine
