优质旅游背景下乾陵景区旅游发展研究

A Study of Tourism Development in Qianling Tomb Scenic Spot Based on Quality Tourism

通过文献分析、实地调研等方法,基于优质旅游背景,对陕西乾陵景区的发展现状、优势与不足等进行分析,发现景区存在旅游资源开发不足、旅游产品有待丰富、文物保护亟需加强、管理服务尚需提升等问题,并提出了深入挖掘旅游资源、完善旅游产品体系、大力加强文物保护、不断提升管理服务等对策。

By means of literature analysis and field research,this paper has made an in-depth analysis of the development status based on the quality tourism,advantages and disadvantages of Qianling tomb scenic spot area in Shaanxi Province,with many existing problems in the scenic spot area discovered.These problems include insufficient development of tourism resources,abundant tourism products,urgent strengthening of cultural relic protection,and improvement of management services.At the same time,the paper puts forward corresponding countermeasures for the above problems.These measures include digging into tourism resources,improving the tourism product system,strengthening the protection of cultural relics,and improving management services.