困境与突围:“一带一路”背景下我国民族传统体育的跨文化传播

Dilemma and Breakthrough:Cross-Cultural Communication of Chinese Traditional Sports in the Background of the Belt and Road Initiative

运用文献资料法、田野调查法、专家访谈法和逻辑分析法等,对新时代我国民族传统体育的跨文化传播面临的现实挑战及其突围之策进行分析。结果认为:现实挑战因素包括"文化的差异性存在、不同场域间的文化误读、文化自戕的集体失忆";在"一带一路"合作发展理念的指引下,尊重各国异文化之间的差异性存在,进行文化整合的多边互动策略,提升其文化自信并积极构建我国传统体育文化的"话语体系",推进跨文化传播的理论探索,将成为新时代我国民族传统体育跨文化传播的突围之策。

This paper analyzes the cross-cultural communication of Chinese traditional sports in the new era with the methods of literature,field investigation,expert interview and logic analysis.The results suggest that the realistic challenges include “the existence of cultural differences,cultural misunderstanding between different fields and collective amnesia of cultural self-discipline”;under the guidance of the “Belt and Road Initiative” cooperative development concept,respecting the differences between different cultures in different countries,implementing multilateral interaction strategies for cultural integration,enhancing their cultural self-confidence and actively constructing a “discourse system” of Chinese traditional sports culture,and promoting theoretical exploration of cross-cultural communication will become strategies for cross-cultural communication of Chinese traditional sports in the new era.