日本京都古城旅游对荆州的启示

Enlightenment of the Tourism of the Ancient City of Kyoto in Japan to Jingzhou

通过对日本京都、荆州古城旅游兴起背景、发展特色与运行机制进行比较分析,发现荆州古城旅游资源丰富却开发不当,旅游营销手段单一,旅游软实力欠缺,缺乏有文化内涵的产品输出,在导致游客量少的同时,间接导致经济价值转化程度低。基于此,荆州古城旅游要发扬特色,大力宣传;依法管理,立法引领推动;产业融合,增加有效供给;完善设施,提升软实力。

Through the comparison and analysis of the background of the rise of tourism,developmental characteristics and operating mechanism of both Kyoto in Japan and the ancient city of Jingzhou,it is found that the tourism resources of the ancient city of Jingzhou are abundant but not developed properly.The tourism marketing channels are single,the tourism soft power is deficient,and the product output with cultural connotations is lacking,which indirectly leads to the decline of the tourist amount as well as the low transformation degree of economic value.Based on it,the special features of the tourism of the ancient city of Jingzhou should be exalted and trumpeted.Legislation and administration by law should be conducted to guide and promote the development of tourism in Jingzhou.The industry should be integrated to increase effective supply and facilities should be improved to enhance its soft power.