高职院校电子商务专业数据分析能力培养研究——基于长三角城市群企业调查数据

Research on Data Analysis Ability Training of E-commerce Majors in Higher Vocational Colleges——Based on the Survey Data of Enterprises in the Yangtze River Delta Urban Agglomeration

随着数据科学的应用和发展,电子商务领域企业的运营推广更依赖于数据的分析和应用。文章以企业需求为导向,借助于大数据分析和文本挖掘等分析方法,调查了"长三角"三千多个电子商务岗位,研究分析了电子商务岗位数据统计分析、数据搜集、制作数据报表、流量监控、分析报告、SEO等典型职业活动,并对数据分析的技能要求进行了归纳和总结,从而提出了高等职业院校电子商务专业数据分析能力提升建议。

With the application and the development of data science, enterprise operation and promotion in the field of e-commerce also rely more on the analysis and application of data.This paper investigates over 3,000 e-commerce posts in the Yangtze River Delta with the help of big data analysis and text mining, studies and analyzes the typical professional activities of e-commerce posts, such as statistical analysis, data collection, data reporting, flow monitoring, analysis report, SEO, etc. Then, it summarizes the analysis of the technical requirements, and puts forward the proposal to enhance the data analysis ability of the e-commerce professionals in the higher vocational colleges.