议程设置理论视域下校园足球报道研究——以《中国教育报》为例

Research on Campus Football Coverage from the Perspective of Agenda Setting Theory——Take China Education Daily as an Example

新一轮校园足球受到了全国的广泛关注,《中国教育报》作为全国最权威和最具影响力的教育新闻媒体,是展示和宣传校园足球的重要窗口同时也肩负着监督校园足球发展的职责,其报道议题设置合理有利于校园足球的可持续发展。以2014年11月26日至2018年8月26日为时间限度,以"议程设置"理论作为基础,主要采用定性和定量相结合的内容分析法对筛选出的429篇报道进行分析,发现《中国教育报》对校园足球报道的关注从重视到趋于平静,报道形式相对单一,报道议程设置丰富,但议程设置也存在缺少对目前校园足球发展薄弱环节的关注和问题的反思,缺少对当前校园足球发展的监督。

A new round of campus football has attracted wide attention all over the country. As the most authoritative and influential educational news media in China, China Education Daily is an important window to display and publicize campus football and also shoulders the responsibility of supervising the sustainable development of campus football. With the time limit of November 26, 2014 to August 26, 2008 , based on the theory of "agenda setting", 429 selected reports were analyzed by qualitative and quantitative content analysis. It was found that the attention of China Educational Daily to campus football reports had changed from emphasis to calm, and the reporting forms were relative. Single, the report agenda set rich, but the agenda set also lacks of the current campus football development weaknesses of concern and reflection, the lack of supervision of the current development of campus football.