养成系偶像节目中大学生粉丝的满足、迷失及引导——以《创造101》为例

Satisfaction,lost and guidance of undergraduate fans in cultivated idol programs:A case study of Produce 101

随着网络社交媒体蓬勃发展,偶像产业的生产机制不断发生改变,越来越多的粉丝参与到偶像成型的过程中。综艺节目《创造101》的火爆,使养成系偶像受到社会广泛关注。通过案例分析和文本调研发现:在偶像养成的过程中,大学生粉丝可以通过三个层面得到精神满足,即"参与式陪伴"获得情感满足、"自我投射"产生共情和移情、"权利反转"参与造星文本宣传;同时,粉丝也出现了对拟态亲密关系的过度依赖、资本运行游戏中的消费迷失以及网络狂欢中的情绪宣泄。因而,思想政治教育工作者应当倡导大学生理性追星、树立正确的价值观和增强媒介素养。

With the flourishing development of social media,the idol production mechanism is constantly changing.More fans participate in cultivating idols."Produce 101" is so popular that it has been widely mentioned and concerned by the society.Through case analysis and text investigation,it is found that in the process of idol cultivation,undergraduate fans can gain spiritual satisfaction through three levels,that is,gain emotional satisfaction from "participatory companionship",generate empathy from "self-projection" and participate in idol training text advertising through "right reversal".However,in the process,fans also become overdependent on mimetic intimacy,produce consumption loss in capital operation games,and lead to emotional venting in network carnival.So,ideological and political education workers need to guide undergraduates to chase stars rationally,establish correct values and enhance media literacy.