双重嵌入视角下的集团总部价值创造机理研究——基于时代集团的案例研究

Research on Headquarters Value Creation Mechanism under the Network Environment:A Case Study Based on the Dual Embeddedness Perspective

本文通过对时代集团案例的研究,试图构建复杂网络环境下集团总部价值创造机理的理论模型。研究发现,集团总部的价值创造行为可以分为四种:业务拓展、共享协同、业务管理、支持服务。业务拓展是集团总部调整外部网络嵌入关系的价值创造活动;共享协同、支持服务、业务管理是集团总部调整内部网络嵌入关系的价值创造活动。集团总部价值创造会带来两种网络效应,即利益支持或弹性限制,而网络嵌入匹配性是其重要先决条件之一。当集团总部与子公司网络嵌入匹配性越高时,集团总部价值创造活动更可能带来利益支持效应,从而促进子公司成长;当集团总部与子公司网络嵌入匹配性越低时,集团总部价值创造活动更有可能带来弹性限制效应,从而会抑制子公司成长。本文结论对集团总部如何通过创造价值促进子公司成长有着重要的理论价值和实践意义。

This paper studies the case of the CSR Zhuzhou and puts forward a theoretical model of headquarters value creation mechanism under the network environment. We find that value creation behaviors by headquarters can be divided into four types: business development,resource sharing,business management and support services,and business development can be viewed as external embeddness perspectives,while resource sharing,business management and support services belong to the internal embeddness. Headquarters value creation based on embedded network will lead to different network effects: interests support positive network effect and elastic limit negative network effect. Effect of value creation activities on the network is under the regulation of network embedded fitness. Headquarter value creation will lead to interests support positive network effect and promote the growth of subsidiaries with high network embedded fitness,otherwise it will inhibit the growth of subsidiaries through elastic limit the negative network effects. The conclusion of this paper has important theoretical and practical significance on the explanation of how the value creation behaviors of headquarter affect the growth of subsidiaries.