消费需求升级背景下的我国体育旅游产业发展现状研究

Research on the Development of China's Sports Tourism Industry Under the Background of Consumer Demand Upgrading

伴随着体育运动的越来越多样化和旅游需求的日益增加,体育旅游现已成为人民群众重要的生活方式。本文运用文献分析、数据分析等方法,以体育旅游消费需求升级为背景,分析体育旅游产业发展现状,提出打造知名品牌形象、完善专业人才体系、培养特色体育旅游产品的发展建议。

People’s diversified sports and tourism leisure needs are increasing. Sports tourism has become an important way of life. With the background of sports tourism consumption upgrading, this paper uses the methods of literature analysis and data analysis to analyzes the current status of sports tourism industry development, and raise some proposals for developing famous brand image, perfecting professional talent system and training special sports tourism products.