湘西地区民族传统节庆体育与旅游融合发展研究

Research on the Integrated Development of National Traditional Festival Sports and Tourism

21世纪,旅游逐渐成为了一种时尚的消费方式,至全域旅游概念提出以后,"旅游+"方式成为了最新的旅游模式。这种新的旅游模式满足了人们日益丰富的对旅游的新要求,也推动加速了相关产业的发展,产生了一系列联动效应。以此为契机,本文以湘西地区民族传统节庆体育与旅游融合发展为研究对象,通过了解湘西地区民族传统节庆体育开展的现状,分析发展困境及影响因子,并结合自身优势及价值,提出湘西州传统节庆体育与旅游业融合发展的对策。为湘西地区及周边民族地区创建节庆体育与旅游业融合发展模式提供理论与实践参考。

In the 21 st century, tourism has gradually become a fashionable consumption mode. After the concept of global tourism is put forward,"tourism +" mode has become the latest tourism mode.This new tourism mode meets people’s increasingly rich new requirements for tourism, and also promotes the development of related industries, which has produced a series of linkage effects. Take this opportunity to this paper traditional ethnic festivals in xiangxi area sports with tourism development as the research object, by understanding the status quo of the national traditional festival sports in xiangxi,analyzed development dilemma and impact factor, and combined with their own advantages and value,put forward Suggestions for the traditional festival of sport and tourism integration development countermeasures. It provides theoretical and practical reference for the establishment of integrated development mode of festival sports and tourism in western hunan and neighboring ethnic areas.