民国时期云南“茂恒”商号茶叶贸易与“松鹤牌”沱茶的由来——以“茂恒”及相关商号1939～1948年间台账为例

Tea Trade of Yunnan's Maoheng Firms During the Republican Period and the Origin of Songhe-Branded Tuocha: Taking the Accounts of Maoheng and Related Companies from 1939 to 1948 as An Example

本文从笔者所拍得的中华人民共和国成立前云南从事滇缅贸易规模最大的老字号——"茂恒"及相关商号1939年～1948年间台账实物入手,通过其发展历程以及与"永昌祥"等商号之间贸易往来的研究,对该商号川销沱茶、藏销紧茶和饼茶的花色品种、使用商标、销售规模以及"松鹤牌"沱茶的由来进行了较深刻的剖析和探索。

Based on the accounts of Maoheng, the firm which engaged in the largest-scale Yunnan-Myanmar trade before the founding of the People’s Republic of China, and the related firms from 1939 to 1948, this paper, through its development history and study of the commercial trade with the firm of Yongchangxiang, profoundly explores the firm’s varieties, brands and sales scale of Sichuan Tuocha tea (a bowl-shaped compressed mass of tea leaves), Tibetan compressed tea and cake tea as well as the origin of Songhe-branded Tuocha tea.