市场营销模式下中国武术散打与韩国跆拳道推广形式的比较

A Comparative Study of Chinese Wushu Sanda and Korean Taekwondo Promotion Forms under Marketing Mode

从市场营销学视角出发,将中国武术散打与韩国跆拳道的发展过程视为市场经济条件下的服务市场营销行为,运用文献资料、逻辑分析等研究方法分析比较中国武术散打与韩国跆拳道两种服务产品的营销组织机构、营销策略的运用情况.从营销学视角提出中国武术散打在产品策略、定位策略、分销促销和人员过程策略以及有形展示策略等方面存在不足之处,并提出了以市场为导向,进行营销组织创新,成立专门散打运动研究机构等对策,以促进散打的国际化和市场化.

From the perspective of marketing,this paper regards the development process of Chinese Wushu Sanda and Korean Taekwondo as the service marketing behavior under the condition of market economy,and compares the marketing organization and marketing strategy of Chinese Wushu Sanda and Korean Taekwondo by using the methods of literature and logical analysis.From the perspective of marketing,this paper puts forward the shortcomings in the development of Chinese Wushu Sanda and puts forward relevant suggestions for promoting the internationalization of Chinese Wushu Sanda.