江西省域城市旅游竞争力评价研究

Research on Tourism Competitiveness Evaluation of Jiangxi Provincial Cities

旅游竞争力体现了区域旅游业发展的综合成果,在旅游要素集成方面展示了比竞争对手更具有比较优势的实力。以江西省为例,借鉴钻石理论模型,从旅游资源、旅游需求和支持条件三方面构建城市旅游竞争力评价指标体系,运用极差法、标准离差法,进行城市间旅游竞争力评价。根据城市竞争力排名结果,提出城市旅游业发展应以竞争力提升为主线,推动全域旅游发展,提升旅游资源品质、旅游品牌知名度和旅游基础设施的发展策略。

Tourism competitiveness reflects the comprehensive achievements of regional tourism development, and demonstrates the strength of comparative advantage over competitors in the integration of tourism elements. Taking Jiangxi Province as an example, this paper uses the diamond theory model to construct the evaluation index system of urban tourism competitiveness from the aspects of tourism resources, demand and support conditions. At the same time, it also evaluates the competitiveness of urban tourism by taking advantage of the method of extreme difference and standard deviation. According to the results of urban competitiveness rankings, this paper puts forwards the idea that the development of urban tourism should focus on improving competitiveness,promoting the develop-ment in the whole region, and strengthening the tourism resources quality,tourism brand awareness and tourism infrastructure.