高职高专市场营销专业引企入校实践教学模式探索——以青木科技公司为例

An Exploration of Enterprises into the Campus Mode for Marketing Major in Vocational Colleges

高职高专市场营销专业引企入校模式是一种重要的实践教学模式,文章通过分析引企入校以往模式的不足,以青木科技公司为例提出新型的引企入校合作模式并加以分析实训基地建设、实训岗位以及考核机制等方面的内容。

The enterprise into the campus mode for marketing major in vocational colleges is an important practical teaching mode. This paper analyzes the shortcomings of the enterprises into the campus mode. Taking Aoki Technology Company as an example, this paper puts forward a new cooperation model for enterprises into the campus and analyzes the contents of the construction of training bases, training posts and assessment mechanism.