“互联网+”及新零售模式下的多业融合联动发展路径探究

Research on “Internet +” and Multi-industry Integrated Development under the New Retail Mode

在互联网高速发展的当下,互联网+行业已经越来越深入,新零售的线上线下模式也在如火如荼进行,就金华市制造业、商贸业和物流业在这两大模式下的多业改变以及在创新思维中促进融合,提出以下发展路径:借力"互联网+"及新零售运营模式;整合"多业"资源,形成三位一体路径;借助精准营销模式,实现多业联动发展路径;建立服务供应链途径;政府政策支持与保障途径。

At a time when the Internet is developing at a high speed,the Internet industry is getting deeper and deeper,and the online and offline models of new retailing are also in full swing.In terms of the multi-industry changes in Jinhua manufacturing,trade and logistics industries,and the promotion of integration in innovative thinking,the following development paths are put forward:relying on “Internet” and new retail operation mode,integrating “multi-industry” resources,forming trinity path,realizing multi-industry linkage development path by means of precision marketing mode,establishing service supply chain path;the way of government policy support and guarantee.