消费主义思潮对大学生的消极影响及对策

Negative Influence and Countermeasures of Consumerism on College Students

消费主义思潮对大学生的消费观和价值观产生了较大的消极影响,而且容易诱发大学生心理危机和道德失范行为。究其原因主要包括市场经济带来的负面影响、大众传媒的渲染和误导、高校思想政治教育应对效果不佳以及大学生自身因素的影响等。因此,必须坚持社会主义核心价值观教育;约束和规范大众传媒,营造良好的社会消费风气;同时还必须加强高校思想政治教育,从而消减消费主义的负面影响。

The trend of consumerism has a great negative effect on the consumption outlook and the values of college students. It also easily induces their psychological crisis and moral deviant behavior. The main reasons are the negative influence of market economy, the rendering and misleading of mass media, the poor coping effect of ideological and political education in colleges and universities and the influence of college students’ own factors, etc. Therefore, we must adhere to the education of socialist core values, restrict and standardize the mass media to create a good social consumption atmosphere and strengthen the ideological and political education in colleges and universities so as to reduce the negative influence of consumerism.