青稞米的市场竞争力分析:基于群AHP-EWM的研究方法

Analysis of Market Competitiveness of Highland Barley Rice: A Research Method Based on Group AHP-EWM

以产供销链的视角,从生产、加工、流通、质量、营销、价格方面,构建青稞米市场竞争力研究的指标体系,依据群AHP-EWM研究方法分析的结果,提出针对青稞米市场竞争力提升的具体措施,以期指导与帮助青稞产业内企业适时调整经营策略,增强市场应变能力,把握经济新常态的发展机遇。

From the perspective of production,supply,and marketing chain,the group AHP-EWM research method is used to measure the six key links of production,processing,circulation,quality,marketing,and price of highland barley rice.According to the result of the composition proportion,these specific measures improving the market competitiveness of highland barley rice are proposed,so as to guide and help enterprises in the highland barley industry timely adjust their business strategies,enhance their market resilience and grasp the development opportunities of the new normal economy.