浅析企业标志的创意设计定位方法

Analysis of the Orientation Method of Creative Design of Enterprise Logo

标志作为企业的无形资产,是传递企业综合信息的媒介。因此,在企业标志设计中,一切都是围绕着项目主题要求而展开的。论文以标志的创意设计定位作为出发点,从标志创意设计定位的切入、提炼和重组这三个阶段,探讨了进行企业标志设计时常用的方法,希望能对学习者提升企业标志创意设计定位方法起到一定的积极作用。

Logo,as an intangible asset of enterprises,is the medium for transmitting the comprehensive information of enterprises.Therefore,in the design of enterprise logo,everything is developed centered around the project theme requirements.Taking the creative design orientation of logo as the starting point,this paper discusses the common methods of enterprise logo design from the three stages of cutting in,refining and reorganizing the creative design orientation of logo.It is hoped that this can play a positive role for learners to improve the orientation method of creative design of enterprise logo.