关于电力市场开拓过程中的电力营销问题的分析

Analysis of Power Marketing Problems in the Process of Power Market Development

在现代社会中,电力能源发挥着基础性的影响作用。但是,电力企业在以往计划经济体制转轨市场经济的过程中,也面临着非常多的问题和挑战,各种民间资本进入到电力行业,传统电力企业面临的竞争不断增大,怎样才能更好的巩固以往的客户群体,充分发挥电力能源的功效作用呢?对于这个问题,大量的电力企业都进行了探索,实践也充分证明,电力企业只有抓好电力营销,不断擦亮企业形象,为客户群体提供更多的优质服务,才能更好地实现自身的发展进步。

In modern society, power resources play a fundamental role. Power resources are very important. However, in the process of planning the economic system to transition to a market economy, power companies are also facing many problems and challenges. Various private capitals have entered the power industry, and the competition faced by traditional power companies is increasing. How can we better consolidate the past customer base and give full play to the effectiveness of power resources? A large number of power companies have explored this problem, and the practice has fully proved that power companies only have to do a good job in power marketing, constantly polish corporate image and provide more quality services to customer groups so that they can better realize their own. Development and progress.