“网络红人”现象对大学生价值观的影响及对策研究

The Influence of "Web Celebrity" Phenomenon on College Students' Values and Countermeasures

伴随着网络社会的发展,"网络红人"作为现代媒体的产物应运而生,并逐渐成为了一种流行文化。大学生是网络信息的主要受众,"网络红人"对大学生价值观既有积极影响,又有消极影响。因此,应从大学生自身、学校、社会多方面采取对策,使大学生能够以批判性思维对待"网红"文化。

Along with the vigorous development of the network society, the "web celebrity" emerged as a product of modern media and became a popular culture. College students are the main audiences of network information, and "web celebrities" have both positive and negative effects on college students′ values. Accordingly, countermeasures should be taken from the aspects of college students themselves, schools and society so as to enable college students to treat this culture with critical thinking.